Theory to Practice: Forging Paths to Audience
In the digital age, platforms like IMDb have redefined audience engagement and transformed the filmmaking landscape worldwide. Join IMDb Founder and Executive Chair Col Needham in conversation with director, producer and Arenamedia Founder Robert Connolly as they explore how the platform has reshaped film discovery, visibility and market reach, and discover how filmmakers can strategically leverage IMDb to connect with and grow their audiences.
How can IMDb help you build the right audience (and let audiences find you)? Who are you making your film for? How do you talk about your film in a clear way as you develop the work? How do you help audiences find you?
From script to screen, this panel unpacks how successful filmmakers build, engage and grow their audiences at every stage of the journey. Discover how to align creative vision with audience strategy throughout every phase from development and production to release and distribution.
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