Genre:Hip-Hop / Rap
Following the success of his BeFor Our Time EP, which has amassed over 3.5 million streams and received critical acclaim from the likes of Zane Lowe (Beats One), DJ Semtex, Annie Mac and Mistajam (BBC Radio 1/1Xtra), Jay Prince is back with a brand new EP ‘Beautiful Mercy’, premiered on Red Bull Music. The 22 year old rapper and producer, who’s sound has been described as “honeyed hip-hop, recalling the dawn of US sunshine rap” (PRS for Music), bares all on the EP, showcasing he’s an artist with both style and substance. Fusing silky smooth raps that touch on life experiences and opinions on social/cultural issues, with the funky, feel good production for which he has become known, Jay Prince has delivered another timeless body of work, confirming MTV’s belief he is on “The Brink” and Hypetrak advise he is “One To Watch in 2016”. “This only is pure, quality, progressive rap at its finest. From the beat to the bars, everything is a single swing and a home run.” - HypetrakBeautiful Mercy, which features the likes of Allan Kingdom, SiR, Brasstracks and Gravez, has received support from The Fader, Hypetrak, XXL, Pigeons & Planes, MTV, Complex, Okayplayer, Revolt, Red Bull Music, OnSmash, DIY Mag & more
Along with 2 acclaimed EP releases in 2015, Jay established himself as an exciting live performer with a series of tour dates. Following a sold out debut headline show in London at the top of the year, he embarked on a hugely successful 11 date sold out US tour with Soulection, starting at SXSW and ending at Coachella, playing to thousands of people at legendary venues, such as New York's SOB's, along the way, before also touring Europe with Soulection. Supports slots for Ghostface Killah & Badbadnotgood, Major Lazer & Snakehips, Raury and Jay Electronica followed, along with festival dates including Outlook, Great Escape and Warehouse project. In 2016, Jay will begin the year embarking on his debut headline tour, covering both Europe and North America, as well as supporting #1 album selling artist, Jess Glynne, on her UK tour.